Rinseroo
- The problem
- A practical household product that people had to see in use before they understood it — static photos on the product page were doing the explaining, and doing it badly.
- The approach
- A five-second, single-idea demo: attach, rinse, done. Tight framing, one camera move, no voiceover so it works muted in feed.
- The outcome
- One master cut repurposed into square and vertical ads plus a product-page loop, so the same shoot covers social, paid, and site.
